In the framework of strong competition and modest budgets it always comes the most imaginative ideas. You need enough imagination and courage to implement the project or unusual promotions. For example to turn upside down the whole store, as the Gap did, or rename the entire network in Simpsons Kwik-E-Mart and 7-
For some brands of store is a continuation and an obvious embodiment of the marketing policy, Swarovski, for example, made there store from the crystals. Eleven. Here are some top 10 unusual stores.
Shop on water
In the Indonesian city of Banjarmasin is an unusual market on the river. Traders use their own boats as counters, and visitors of the market and buyers are moving boats from one merchant to another.
The Simpsons Shop
In anticipation of launching a full-length animated film in the cinema “The Simpsons Movie” international supermarket chain 7-Eleven are temporarily renamed a dozen of its retail outlets in North America “Kwik-E-Mart” – a fictional brand from the animated series “The Simpsons”. In six thousand stores in North America are sold Buzz Cola, KrustyO’s cereal and drinks Squishees.
The Crystal shop
Swarovski Store in Tokyo dazzles their customers not only by goods, but also mirrored facade and interior design under the name “Crystal Forest”.
Adidas store in Amsterdam. Great idea . A styled outlet box for athletic shoes.
Store in a suitcase
To celebrate its 150th anniversary, Louis Vuitton decided to update its flagship store in Paris. Huge bags in a personal style have been set for the period of restoration.
Here you can see the Diesel Shop in the form of radio located in London Carnaby Street.
The facade in London, shop sales electric guitars, and it is designed as a guitar amp.
Top of the containers
Youth Freitag bags are made of tarpaulins from the trucks, and pens – from seat belts. Freitag Shop in Zurich, was erected from the end-of-age of shipping containers. In its “construction” has gone 17 containers, the height of the resulting structure is 26 meters. The interior of the store is simple, functional and environmentally friendly. At night, beautifully lit store with lights.
The owner of a small bicycle shop in Berlin, Christian Petersen decorate the facade the store of 120 bikes. Intersting and very attractive idea.
To promote the “dizzy” in the discount store Gap in Vancouver for a few days were overturned display cases, 32 dummy, 4 demonstration table, more than 100 pieces of clothing, the logo image, 3 car in the parking lot near the shop and even a stall selling hot dogs.